Examining the relationship between gamification and customer experience in E-banking services / (Record no. 81900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02726cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210829s2021 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2021.Ha.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hanan Yosry Sayed Emam |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the relationship between gamification and customer experience in E-banking services / |
| Statement of responsibility, etc. | Hanan Yosry Sayed Emam ; Supervised Gamal Sayed Abdelaziz , Sarah Osama Abdelrahman Adam |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة العلاقة بين نماذج الالعاب الجزئية الإلكترونية وخبرة العميل فى قطاع البنوك الالكترونية |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Hanan Yosry Sayed Emam , |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 172 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In practice, gamification is seen as an effective marketing method to enhance customer experience and engagement in different activities. Nonetheless, the influence of gamification in website features and on customer experience are still very unclear in the case of e-banking.Therefore, based on self-determination theory and technology acceptance model, this study aims to fill this gap by developing a theoretical framework that focuses on investigating the effect of the direct relationship between gamification (as independent variable) and customer experience dimensions in terms of cognitive, affective, behavioral, sensory and relational experience (as dependent variable) as well as the indirect relationship through website features (ease-of-use, webpage characteristics, website information and website design) as a mediating variable. Also, the study investigates customer characteristics (gender, age, education, employment status and income) as a moderating role influence in the strength of the relationship between website features and customer experience dimensions in the context of e-banking in Washington DC, United states of America. The research produces a comprehensive study to validate this model and gathers information from 400 bank customers who interacted with a gamified e-banking website to monitor their financial transactions via an online questionnaire |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer Experience |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Gamification |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Website Features |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamal Sayed Abdelaziz , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarah Osama Abdelrahman Adam , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2021.Ha.E | 01010110084034000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2021.Ha.E | 01020110084034000 | 22.09.2023 | CD - Rom | 84034.CD |