Investigating the relationship between nostalgic advertisement, brand heritage, and automobile purchase intention : (Record no. 82450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02722cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211004s2021 ua o f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2021.He.I |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hend Ahmed Nabih Elsayed Nassef |
| 245 10 - TITLE STATEMENT | |
| Title | Investigating the relationship between nostalgic advertisement, brand heritage, and automobile purchase intention : |
| Remainder of title | Applying on Mercedes {u2013} Benz Egypt / |
| Statement of responsibility, etc. | Hend Ahemd Nabih Elsayed Nassef ; Supervised Gamal Sayed Abdelaziz |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | بحث العلاقة ب{u٠٦أأ}ن كل من إعلانات الحن{u٠٦أأ}ن الى الماض{u٠٦أأ} وتار{u٠٦أأ}خ الماركة ون{u٠٦أأ}ة الشراء لدى المستھلك : |
| Remainder of title | بالتطب{u٠٦أأ}ق على مرس{u٠٦أأ}دس مصر |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Hend Ahemd Nabih Elsayed Nassef , |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 184 P. : |
| Other physical details | photoghraps ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Purpose: The study aims to find, identify, illustrate, and explain the relationship between the variables of the study which are the nostalgic adverts, brand heritage and the consumer purchase behaviour. Methodology: The study is a weave of exploratory and descriptive research.The exploratory study that used semi-structured interview with 35 Egyptian Mercedes owners, the exploratory study with previous literature suggested a positive relationship between the main variables.To generalize results a questionnaire was used to test the hypotheses of the study.The questionnaire was built on google forms and sent to different Mercedes customers, 200 forms were filled properly and used for the analysis.The findings: The results of the study showed that there is a positive significant relationship between nostalgic adverts and purchase intention with correlation coefficient of 0.435. The brand heritage has a coefficient correlation with the purchase intention is 0.393. There is a positive relationship between brand heritage and nostalgic adverts have a coefficient correlation of 0.264. the multiple regression analysis shows that nostalgic advertisement, and Brand Heritage combined can explain (27.3%)of the total variation in the purchase intention |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behaviour |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Nostalgic advertisement |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retro-marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamal Sayed Abdelaziz , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2021.He.I | 01010110084353000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2021.He.I | 01020110084353000 | 22.09.2023 | CD - Rom | 84353.CD |