Investigating the impact of charitable advertisements on the prosocial behavior and donation behavior using neuroscientific techniques / (Record no. 82533)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02971cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211012s2021 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2021.Yo.I |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yomna Mohsen Hussein Abielhassan |
| 245 10 - TITLE STATEMENT | |
| Title | Investigating the impact of charitable advertisements on the prosocial behavior and donation behavior using neuroscientific techniques / |
| Statement of responsibility, etc. | Yomna Mohsen Hussein Abi ElHassan ; Supervised Abeer Abdelrahman Mahrous |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | التحقيق فى تأثير الإعلانات الخيرية على السلوك الاجتماعى و سلوك التبرع بإستخدام تقنيات علم الأعصاب |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Yomna Mohsen Hussein Abielhassan , |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78 Leaves : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research aims to investigate the effect of charitable ads on the prosocial behaviour and donation intentions, while identifying the moderating effect of altruism, social norms, and moral intensity. This research is expected to have a theoretical contribution through addressing the relationship between the constructs previously discussed. In addition to this, neuromarketing study relating to this area remains to be slightly scarce and limited both in terms of scope and altered methodology. Moreover, it is probable that the practice of additional neuroimaging procedures would prove valuable. The charitable advertising discipline has been less researched in Egypt after the emergence of new methodological techniques to better assess its effectiveness. Moreover, The latest studies in Neuromarketing have analysed the effect of print ads on the intention to donate, the direction of attention, and the impact of image valence on intention. However, no previous research has discussed collectively the impact of the altruism, prosocial behaviour, moral intensity on the charitable advertisement, and consequently affecting the intention to donate using Neuroscientific techniques in Egypt. The research results provides theoretical and practical implications in the charitable advertising discipline in terms of addressing the existing research gap through using the combined approach used, as well as, a beneficial direction for marketing practitioners towards effective advertisements that would positively influence their prosocial behaviour in general and consequently their intentions to donate |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Charitable Advertising |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Intentions to Donate |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Prosocial Behavior |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abeer Abdelrahman Mahrous , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2021.Yo.I | 01010110084354000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2021.Yo.I | 01020110084354000 | 22.09.2023 | CD - Rom | 84354.CD |