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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin Co., c2006.Description: xxiv, 610, [99] p. : col. ill., col. maps ; 29 cmISBN: - 0618474455 (library ed.)
- 0618474463 (student text)
- HF5415 .P658 2006
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8 P9477 c.1 Store (Browse shelf(Opens below)) | Available | 01000110187294000 | ||
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8 P9477 c.2 Store (Browse shelf(Opens below)) | Available | 01000110187295000 |
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| 658.8 P455 2010 Essentials of marketing : a marketing strategy planning approach / | 658.8 P4784 2001 Marketing management : knowledge and skills / | 658.8 P9477 c.1 Store Marketing : concepts and strategies / | 658.8 P9477 c.2 Store Marketing : concepts and strategies / | 658.8 Q11 التسويق فى زمن العولمة / | 658.8 Q11 التسويق فى زمن العولمة / | 658.8 Q11 c.3 Store التسويق فى زمن العولمة / |
Includes bibliographical references and indexes.
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