Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. illISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	مخزن الكتب - البدروم	المكتبة المركزبة الجديدة - جامعة القاهرة	659.1 B427 2001 Store (Browse shelf(Opens below))	C.1	Available		01000110186062000

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Includes bibliographical references and index.

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