strategie ocean Blue / W. Chan Kim, Renee Mauborgne;Traduit de L{u2019}anglais par Larry Cohen
Material type:
TextLanguage: English Original language: French Publication details: Paris: Nouveaux Horizons; c2005.Description: ix, 272 p. : ill. ; 25 cmISBN: - 782744061820
- HF5415.153 .K53 2005
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.802 K495 Am.W. (Browse shelf(Opens below)) | C.1 | Available | 01000110188377000 |
Browsing المكتبة المركزبة الجديدة - جامعة القاهرة shelves Close shelf browser (Hides shelf browser)
|
No cover image available |
|
No cover image available |
|
No cover image available | No cover image available | ||
| 658.802 F539 c.3 Store عبقرية التسويق / | 658.802 H6471 Marketing strategy in play : questioning to create difference/ | 658.802 K394 2004 Store Strategic marketing problems : cases and comments / | 658.802 K495 Am.W. strategie ocean Blue / | 658.802 S6562 1998 Marketing communications : an integrated approach / | 658.802 S9551 التسويق الاستراتيجى / | 658.802 S9551 التسويق الاستراتيجى / |
American Window
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Translation of :Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
There are no comments on this title.