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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.
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TextPublication details: London ; Boston, MA : Elsevier, 2008.Edition: 3rd edDescription: xiv, 376 p.: ill.; 27 cmISBN: - 0750654074
- 658.8/12 21
- HF5415.55 .G86 2008
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.812 G974 2008 Store (Browse shelf(Opens below)) | C.1 | Available | 01000110188877000 |
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| 658.812 D976 Am.W. AMA handbook for customer satisfaction / | 658.812 G382 2006 كيف تقيس رضاء العميل / | 658.812 G382 2006 كيف تقيس رضاء العميل / | 658.812 G974 2008 Store Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / | 658.812 H126 استخدام الكروت الذكية فى التسويق / | 658.812 H126 استخدام الكروت الذكية فى التسويق / | 658.812 H2242 M.K. التميز فى خدمة العملاء / |
Includes bibliographical references and index.
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