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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:
  • 0073381098 (alk. paper)
  • 9780073381091 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B387 2009
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Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 659.1 B427 2009 Store (Browse shelf(Opens below)) C.1 Available 01000110188975000

Includes indexes.

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