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Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
Series: Sage library in marketingPublication details: Thousand Oaks, CA : SAGE Publications, 2008.Edition: 1st edDescription: 3 v. : ill. ; 25 cmISBN:- 1847870007 (cased)
- 658.8001 22
- HF5415 .M32318 2008
Contents:
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8001 M3457 v.1 Store (Browse shelf(Opens below)) | C.1 | Available | 01000110189037001 | ||
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Books
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8001 M3457 v.2 Store (Browse shelf(Opens below)) | C.1 | Available | 01000110189037002 | ||
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Books
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8001 M3457 v.3 Store (Browse shelf(Opens below)) | C.1 | Available | 01000110189037003 |
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
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