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The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999.Description: 548 p. : ill. (some col.) ; 24 cmISBN:
  • 076191238X (acidfree paper)
  • 0761912398 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5813.U6 A635 1999
Online resources:
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Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books قاعة الثقاقات الاجنبية - الدور الثالث المكتبة المركزبة الجديدة - جامعة القاهرة 659.1 A2448 Am.W. (Browse shelf(Opens below)) C.1 Available 01000110189799000

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Includes bibliographical references and indexes.

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