The entrepreneur's guide to marketing / Robert F. Everett.
Material type:
TextSeries: Entrepreneur's guide (Westport, Conn.)Publication details: Westport, Conn. : Praeger, 2009.Description: xvi, 179 p. : ill. ; 25 cmISBN: - 0313350485 (alk. paper)
- 9780313350481 (alk. paper)
- 658.8 22
- HF5415.13 .E896 2009
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8 E933 Am.W. (Browse shelf(Opens below)) | Available | 01000110191853000 |
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| 658.8 E572 1994 Promotional strategy : managing the marketing communications process / | 658.8 E9272 2002 c.1 Store Marketing : marketing in the 21st century / | 658.8 E9272 2002 c.2 Store Marketing : marketing in the 21st century / | 658.8 E933 Am.W. The entrepreneur's guide to marketing / | 658.8 F7924 كيف تصبح جال المطر : فن استقطاب الزبائن و الاحتفاظ بهم / | 658.8 G4279 التسويق و التجارة الالكترونية/ | 658.8 G4279 التسويق و التجارة الالكترونية/ |
American Window
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
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