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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western , c2004.Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0324147988 (package)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .L2624 2004
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Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 658.8 L2182 2004 Store (Browse shelf(Opens below)) C.1 Available 01000110190201000

Includes bibliographical references (p. 742-744) and index.

Library 's copy lacks CD

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