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Beyond the core : expand your market without abandoning your roots / Chris Zook.

By: Material type: TextTextPublication details: Boston : Harvard Business School Pub., c2004.Description: xv, 214 p. : ill. ; 24 cmISBN:
  • 1578519519 (alk. paper)
Subject(s): DDC classification:
  • 658.4/06 21
LOC classification:
  • HD2746 .Z657 2004
Online resources:
Contents:
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
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Includes bibliographical references and index.

The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.

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