Contemporary advertising / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin , c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072415444 (alk. paper)
- 0072451769 (CD-ROM)
- 659.1 21
- HF5821 .B62 2002
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 659.1 A6817 2002 c.1 C.D. (Browse shelf(Opens below)) | C.1 | Not for loan | 01020110192725000 | ||
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 659.1 A6817 2002 (Browse shelf(Opens below)) | C.1 | Available | 01000110192725000 | ||
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Books
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 659.1 A6817 2002 (Browse shelf(Opens below)) | C.2 | Available | 01000110200047000 |
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| 659.1 A2448 2009 The advertising handbook / | 659.1 A2448 Am.W. The advertising business : operations, creativity, media planning, integrated communications / | 659.1 A411 عملية الاتصال الاعلانى / | 659.1 A6817 2002 Contemporary advertising / | 659.1 A6817 2002 Contemporary advertising / | 659.1 A6817 2002 c.1 C.D. Contemporary advertising / | 659.1 A6817 2006 Store Contemporary advertising / |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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