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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Michael A.Guolla.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Ryerson, c2003.Edition: 1st Canadian edDescription: xix, 554 p. : col. ill. ; 29 cmISBN:
  • 0070898588 (alk. paper)
  • 9780070898585 (alk. paper)
Subject(s): LOC classification:
  • HF5823 .B387 2003
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Item type Current library Home library Call number Copy number Status Barcode
Books Books قاعة الكتب - الدور الثاني المكتبة المركزبة الجديدة - جامعة القاهرة 659.1 B427 (Browse shelf(Opens below)) C.1 Available 01000110192744000

Includes indexes.

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