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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

By: Material type: TextTextPublication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : ill. ; 23 cmISBN:
  • 0838909841 (alk. paper)
  • 9780838909843 (alk. paper)
Subject(s): DDC classification:
  • 021.7 22
LOC classification:
  • Z716.3 .M344 2009
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Books قاعة الثقاقات الاجنبية - الدور الثالث المكتبة المركزبة الجديدة - جامعة القاهرة 021.7 M4292 Am.W. (Browse shelf(Opens below)) C.1 Available 01000110193074000

American Window

Includes bibliographical references and index.

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

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