Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	مخزن الكتب - البدروم	المكتبة المركزبة الجديدة - جامعة القاهرة	658.802 K394 2004 Store (Browse shelf(Opens below))	C.1	Available		01000110190195000

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Previous	658.802 F539 عبقرية التسويق /	658.802 F539 c.3 Store عبقرية التسويق /	658.802 H6471 Marketing strategy in play : questioning to create difference/	658.802 K394 2004 Store Strategic marketing problems : cases and comments /	658.802 K495 Am.W. strategie ocean Blue /	658.802 S6562 1998 Marketing communications : an integrated approach /	658.802 S9551 التسويق الاستراتيجى /	Next

Includes bibliographical references and indexes.

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