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In search of a new logic for marketing : foundations of contemporary theory / Christian Grèonroos.

By: Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007.Description: xi, 223 p. : ill. ; 25 cmISBN:
  • 0470061278 (hbk. : alk. paper)
  • 0470061294 (pbk. : alk. paper)
  • 9780470061275 (hbk. : alk. paper)
  • 9780470061299 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8001 22
LOC classification:
  • HF5415 .G755 2007
Online resources:
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 658.8001 G8765 Store (Browse shelf(Opens below)) C.1 Available 01000110194631000

Includes bibliographical references and index.

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