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Basic marketing research / Gilbert A. Churchill, Jr.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd International edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN:
  • 0030983673
  • 9780030168871
Other title:
  • Marketing research
Subject(s): DDC classification:
  • 658.83 20
LOC classification:
  • HF5415.2 .C49 1996
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 658.83 C5632 1996 Store (Browse shelf(Opens below)) C.1 Available 01000110195100000

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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