Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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Material type: Text

TextPublication details: Cincinnati : South-Western College Pub., c2000.Edition: 2nd edDescription: xxxvii, 694 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	قاعة الكتب - الدور الثاني	المكتبة المركزبة الجديدة - جامعة القاهرة	659.1 O357 2000 (Browse shelf(Opens below))	C.1	Available	01000110198383000

"Web site addresses": p. 649-654.

Supplementary multimedia instructional materials are available to accompany the text.

Includes bibliographical references and indexes.

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