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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, 2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0133768562 (hardback : alk. paper)
Subject(s): DDC classification:
  • 658.83 21
LOC classification:
  • HF5415.2 .M288 2002
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Item type Current library Home library Call number Copy number Status Barcode
CD - Rom CD - Rom قاعة الكتب - الدور الثاني المكتبة المركزبة الجديدة - جامعة القاهرة 658.83 M249 C.D. (Browse shelf(Opens below)) C.1 Not for loan 01020110198399000
Books Books قاعة الكتب - الدور الثاني المكتبة المركزبة الجديدة - جامعة القاهرة 658.83 M249 (Browse shelf(Opens below)) C.1 Available 01000110198399000

Free student CD included: SPSS student edition 10.0 for windows.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

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