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Advertising and popular culture / Jib Fowles.

By: Material type: TextTextSeries: Foundations of popular culture ; vol. 5.Publication details: Thousand Oaks, Calif. : Sage Publications, c1996.Description: xviii, 278 p. : ill. ; 24 cmISBN:
  • 0803954824 (cloth : acidfree paper)
  • 0803954832 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 659.1/042/F8299 20
LOC classification:
  • HF5805 .F8299 1996
Online resources:
Contents:
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books قاعة الثقاقات الاجنبية - الدور الثالث المكتبة المركزبة الجديدة - جامعة القاهرة 659.1042 F789 Am.W. (Browse shelf(Opens below)) C.1 Available 01000110200636000

Includes bibliographical references (p. 252-265) and indexes.

Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.

The American Embassy in Cairo; Cairo ; Gift ; 2013

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