Advertising and popular culture / Jib Fowles.
Material type: TextSeries: Foundations of popular culture ; vol. 5.Publication details: Thousand Oaks, Calif. : Sage Publications, c1996.Description: xviii, 278 p. : ill. ; 24 cmISBN:- 0803954824 (cloth : acidfree paper)
- 0803954832 (pbk. : acid-free paper)
- 659.1/042/F8299 20
- HF5805 .F8299 1996
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | 659.1042 F789 Am.W. (Browse shelf(Opens below)) | C.1 | Available | 01000110200636000 |
Includes bibliographical references (p. 252-265) and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
The American Embassy in Cairo; Cairo ; Gift ; 2013
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