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AMA handbook for customer satisfaction / Alan Dutka.
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TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1994.Description: viii, 231 p. : ill. ; 24 cmISBN: - 0844235865
- 9780844235868
- 658.812 20
- HF5415.3 .D88 1994
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.812 D976 Am.W. (Browse shelf(Opens below)) | C.1 | Available | 01000110201796000 |
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| 658.812 B8799 Strategic customer care : An evolutionary approach to increasing customer value and profitability / | 658.812 C1676 2009 ادارة مراكز الاتصالات والتسويق من خلالها / | 658.812 C1676 2009 ادارة مراكز الاتصالات والتسويق من خلالها / | 658.812 D976 Am.W. AMA handbook for customer satisfaction / | 658.812 G382 2006 كيف تقيس رضاء العميل / | 658.812 G382 2006 كيف تقيس رضاء العميل / | 658.812 G974 2008 Store Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / |
At head of title: American Marketing Association.
Includes bibliographical references (p. 219-222) and index.
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