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Consumers attitudes towards the promotional mix of shopping centers : Application on city stars center / Abeer Ali Maqbool ; Supervised Wael Kortam

By: Contributor(s): Material type: TextTextLanguage: eng. Publication details: Cairo : Abeer Ali Maqbool , 2009Description: 172Leaves ; 30cmOther title:
  • اتجاهات المستهلكين نحو المزيج الترويجي لمراكز التسوق : بالتطبيق علي سيتي ستارز [Added title page title]
Subject(s): Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Summary: Retail and corporate branding literature implies that shopping centers can be branded and achieve sustainable competitive advantage within marketplace. Shopping centers can differentiate their offerings through a set of added-values delivered to their customers by promotion
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Item type Current library Home library Call number Copy number Status Date due Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2009.Ab.C (Browse shelf(Opens below)) Not for loan 01010110050665000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2009.Ab.C (Browse shelf(Opens below)) 50665.CD Not for loan 01020110050665000

Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration

Retail and corporate branding literature implies that shopping centers can be branded and achieve sustainable competitive advantage within marketplace. Shopping centers can differentiate their offerings through a set of added-values delivered to their customers by promotion

Issued also as CD

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