How did I get here? : the ascent of an unlikely CEO / Tony Hawk and Pat Hawk.

Includes index.

Preface -- Credits -- 1: Toucan Sam teaches me a lesson: the day I knew it was time to take control -- 2: Building a better birdhouse: the birth and near-death of our first business -- 3: Hey kid, want to buy a hoodie?: risking our homes to make T-shirts and hats -- 4: Is Tony Hawk a real person?: from motion capture to gaming franchise -- 5: What the hell is a huckjam?: innovation and improvisation on a million-dollar ramp -- 6: Extreme is a four-letter word: this is how we do it in our world -- 7: Denim debacle: some business ideas that didn't quite fly -- 8: Final cut: the key to image control: get your own editing bay -- 9: Hashtag is not a death-metal band: reaching out through tweets, apps, and satrad -- 10: How to never get a movie made: Hollywood will break your heart, or at least piss you off -- 11: Stinky diapers in first class: how to balance travel and family--bring 'em -- 12: Giving back: family, friends, Regis, and a very smart fifth-grader help me build a charity -- Acknowledgments -- Index.