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The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler.
Material type:
TextPublication details: San Francisco : Jossey-Bass , 2009.Edition: 1st edDescription: xxvii, 236 p. : ill. ; 24 cmISBN: - 9780470388389
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.802 D2642 (Browse shelf(Opens below)) | C.1 | Available | 01000110205577000 |
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| 658.802 B3978 What clients love : a field guide to growing your business / | 658.802 C5437 Data mining and market intelligence for optimal marketing returns/ | 658.802 C898 2009 Store Strategic marketing / | 658.802 D2642 The shift : the transformation of today's marketers into tomorrow's growth leaders / | 658.802 F484 2005 Store Marketing communications : engagements, strategies, and practice / | 658.802 F539 عبقرية التسويق / | 658.802 F539 عبقرية التسويق / |
Includes bibliographical references (p. 217-220) and index.
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