From Brand Vision to Brand Evaluation : The strategic process of growing and strengthening brands / Leslie de Chernatony.

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Material type: Text

TextPublication details: New York : Elsevier , 2010 Edition: 3st edDescription: xvi, 376 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	قاعة الكتب - الدور الثاني	المكتبة المركزبة الجديدة - جامعة القاهرة	658.827 D293 2010 (Browse shelf(Opens below))	Available		01000110205529000

Includes bibliographical references (p.361-370) and index

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