Art direction / Nik Mahon.

By:

Mahon, Nik

Material type: Text

TextSeries: Basics advertising ; 2Publication details: Switzerland : AVA Academia, 2010Description: 175 p. : col. ill ; 24 cmISBN:

978294411214

Subject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	قاعة الكتب - الدور الثاني	المكتبة المركزبة الجديدة - جامعة القاهرة	659.1 M2162 (Browse shelf(Opens below))	Available	01000110205530000

A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

Includes bibliographical references and index.

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