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Media research techniques / Arthur Asa Berger.

By: Material type: TextTextPublication details: Thousand Oaks : Sage Publications, 1998.Edition: 2nd edDescription: viii, 175 p. : ill. ; 24 cmISBN:
  • 0761915370
Subject(s): LOC classification:
  • P91.3   .B386 1998
Contents:
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Books قاعة المكتبات المهداة - الدور الرابع المكتبة المركزبة الجديدة - جامعة القاهرة 302.23072 B4961 1998 A.A. (Browse shelf(Opens below)) C.1 Available 01000110205675000

Includes bibliographical references(p. 167-168) and indexes.

Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.

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