أطروحة (ماجستير)-جامعة القاهرة، 2022.

ببليوجرافيا: ص. 174-185.

This study aims to identify and measure the Factors Influencing the Effectiveness of Marketing Research for Small Industrial Enterprise, within the applied Furniture Sector in demyat, the researcher also present recommendations- through an action plan – concerning the most important factors that help in forecasting the Effectiveness of the Marketing Research. The study is based on eight main hypothesis, which includes the Factors Influencing the Effectiveness of Marketing Research “Financial Resources, Human Resources, Organizational Culture, Marketing Relationships, Competition and Place” the study concluded that eight the factors have a direct effect on the Effectiveness of the Marketing Research in Small Industrial Enterprise, except for two factors of capability of administration personality for owner, communication and informations technology. Data was collected between Octobers to December 2021, via the questionnaire, after subjecting it to the various stages of testing and developing, the questionnaire was designed using the 5 point Likert scale. Depending on the convenience sample method of Small Industrial Enterprise, the applied Furniture Sector in demyat. The sampling unit consisted of marketing research managers, or those responsible for the marketing research operation process in etch Enterprises, the number of suitable lists for statistical analysis research (369) questionnaire. The Confirmatory Factor Analysis (CFA) method was used to test the validity and reliability of the study’s standards, in preparation for testing the study’s hypotheses, For criteria established by Hair, et, al.(2017), which is 1) the standard loading factors for measurment items. 2) Convergence validity. 3) testing the reliability of the study standards through the use of the composite stability method, which estimates the interal consistency according to the individual consistency of each item, as it the best method for measuring reliability in the structural equation modeling analysis. 4) the validity of differentiation., the correlation method was also used to illustrate the correlation between the independent variables (Financial Resources, Human Resources, capability of administration personality for owner, Organizational Culture, Marketing Relationships, communication and informations technology, Competition and Place) and dependent variable (Effectiveness of The Marketing Research). Multiple regression.