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The effect of the organizational, environmental and managerial variables on marketing performance : An empirical study / Sally Kamel Ali Omran ; Supervised Eldesuki Hamed Abouzaid

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Sally Kamel Ali Omran , 2013Description: 148 leaves ; 30cmOther title:
  • دراسة تأثير المتغيرات التنظيمية والبيئية والإدارية على الأداء التسويقى : دراسة تطبيقية [Cover title]
Subject(s): Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Summary: The examined researched in this chapter indicated the following points: the available literature on marketing performance reveals little agreement concerning the exact nature of the construct. Moreover, there are several problems with many of the existing approaches to marketing performance that serve to reduce their utility for the purposes of organizational analysis
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Item type Current library Home library Call number Copy number Status Date due Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.Ph.D.2013.Sa.E (Browse shelf(Opens below)) Not for loan 01010110061610000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.Ph.D.2013.Sa.E (Browse shelf(Opens below)) 61610.CD Not for loan 01020110061610000

Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration

The examined researched in this chapter indicated the following points: the available literature on marketing performance reveals little agreement concerning the exact nature of the construct. Moreover, there are several problems with many of the existing approaches to marketing performance that serve to reduce their utility for the purposes of organizational analysis

Issued also as CD

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