Effect of social marketing campaign on primary health care utilization : An interventional study in rural sector in Sharkia Governorate / Nora Nabil Hussein ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Foda , Maha Abdelrahman Mowafy

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Nora Nabil Hussein

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TextLanguage: English Publication details: Cairo : Nora Nabil Hussein , 2014Description: 188 P. : charts , facsimiles ; 25cmOther title:

تأثير حملة التسويق الإجتماعى على الإنتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الريفى بمحافظة الشرقية [Added title page title]

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Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine Summary: Introduction: Primary health care (PHC) facilities are widely distributed throughout Egypt but they often seem to operate at suboptimal level. Therefore this study was carried out in a trial to increase the rate of utilization of PHC in rural sector of Sharkia Governorate using a social marketing campaign. Objectives of study: To assess the rate of utilization of PHC in rural sector of Sharkia Governorate, to determine causes of underutilization and to assesss the effect of social marketing campaign on utilization of health services

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Thesis	قاعة الرسائل الجامعية - الدور الاول	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.11.35.Ph.D.2014.No.E (Browse shelf(Opens below))		Not for loan	01010110065057000
CD - Rom	مخـــزن الرســائل الجـــامعية - البدروم	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.11.35.Ph.D.2014.No.E (Browse shelf(Opens below))	65057.CD	Not for loan	01020110065057000

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Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine

Introduction: Primary health care (PHC) facilities are widely distributed throughout Egypt but they often seem to operate at suboptimal level. Therefore this study was carried out in a trial to increase the rate of utilization of PHC in rural sector of Sharkia Governorate using a social marketing campaign. Objectives of study: To assess the rate of utilization of PHC in rural sector of Sharkia Governorate, to determine causes of underutilization and to assesss the effect of social marketing campaign on utilization of health services

Issued also as CD

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