The impact of social engineering on the economics of Egyptian local market / Ola Morsy ; Supervised Hegazy Zaher

Thesis (M.Sc.) - Cairo University - Institute of Statistical Studies and Research - Department of Statistical Quality Control & Quality Assurance

Social engineering is widely recognized by cyber criminals as one of the most effective techniques that able to penetrate the organization's infrastructure. On the other hand such organizations employ covert tactics to manipulate customers and to influence their purchase decision. The main objective of this research is to examine how Social Engineering techniques that many organizations exerted in their marketing campaigns could affect the economy of the local market. A qualitative descriptive approach was used in this research. The three main mobile service provider companies represented the market that has been subjected to the study; the population size is around 95.99 million subscribers according to indicators of the Ministry of Communications and Information Technology in 2016. The sample size is estimated to be 385 customers; the study sample was selected by using the stratified sampling techniques. A questionnaire was created and a survey was conducted accordingly around 500 questionnaires had been distributed to address different segments of customers with different demographic characteristics. Based on the participant{u2019}s responses a series of analytical statistical tests have been carried out by using IBM SPSS (Statistical Package for Social Sciences) application

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