The multi-facets of sustainable consumption, emotional brand attachment and consumer well-being : The case of the food industry in Egypt / Yosra Shaban Mohamed Ahmed ; Supervised Noha Elbassiouny

Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management

During the past years, the topic of emotional brand attachment has vastly developed and gained the attention of several researchers as well as practitioners. At the same time, enironmental sustainability concerns have been rising in an attempt to sustain the environment as well as natural resources. Thus, the main purpose of the paper is gaining a better understanding of the relationship between consumer emotional brand attachment and sustainable consumption in the Egyptian food industry. Moreover, the effect of such sustainability concerns, and its associated relationship with anti-consumption, greatly affect the well-being of the whole community and consequently the well-being of the individual consumer