header
Image from OpenLibrary

Building place brand image towards a methodology of tourism destination branding / Amany Sakr Mohamed Sakr ; Supervised Mohamed Medhat Dora , Dalia Ali Taha

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Amany Sakr Mohamed Sakr , 2017Description: 244 P. : photographs ; 30cmOther title:
  • بناء صورة للعلامة التجارية التنافسية للمكان نحو منهجية منح مقصد سياحى للعلامة التجارية كوجهة [Added title page title]
Subject(s): Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Summary: Destination branding is an important element, to create a unique identity. Successful cases from tourism industry show that the complicated constructs of culture, history, and nature can be effectively used to create a unique image of a tourist destination for destination branding. The goal is to develop a new tourism map of Egypt, and put a new spot light on a new places have character and identity wasn't on the tourist map. So branding is a powerful tool that can improve the appeal of a tourist places on the consumer market, which in turn positively affects the flow of tourists, contributing to the overall wealth of the region. The research used the measurement scales to assess the image of a destination brand, and apply it in culture place, which have value, identity, and quality but not used in tourist field, if the image is positive, the destination marketer can focus on amplifying and delivering the image to target groups and put it in the tourist map of Egypt, so using the concept of destination branding can change the tourist map of Egypt, if the image is weak, then it is better to put a new strategic to image branding development
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.Ph.D.2017.Am.B (Browse shelf(Opens below)) Not for loan 01010110072664000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.Ph.D.2017.Am.B (Browse shelf(Opens below)) 72664.CD Not for loan 01020110072664000

Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering

Destination branding is an important element, to create a unique identity. Successful cases from tourism industry show that the complicated constructs of culture, history, and nature can be effectively used to create a unique image of a tourist destination for destination branding. The goal is to develop a new tourism map of Egypt, and put a new spot light on a new places have character and identity wasn't on the tourist map. So branding is a powerful tool that can improve the appeal of a tourist places on the consumer market, which in turn positively affects the flow of tourists, contributing to the overall wealth of the region. The research used the measurement scales to assess the image of a destination brand, and apply it in culture place, which have value, identity, and quality but not used in tourist field, if the image is positive, the destination marketer can focus on amplifying and delivering the image to target groups and put it in the tourist map of Egypt, so using the concept of destination branding can change the tourist map of Egypt, if the image is weak, then it is better to put a new strategic to image branding development

Issued also as CD

There are no comments on this title.

to post a comment.