Eco-islamic marketing : A moral obligation to purchase energy efficient products : A case study in Amman, Jordan / Philipp Peter Dieter ; Supervised Mohamed Elsobki , Sayed Kaseb , Dirk Dahlhaus

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Philipp Peter Dieter

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Material type: Text

TextLanguage: English Publication details: Cairo : Philipp Peter Dieter , 2015Description: 140 P. : charts , facsimiles ; 30cmOther title:

التسويق البيئى الاسلامى : الالتزام الاخلاقى فى شراء المنتجات عالية الكفاءة فى استخدام الطاقة : دراسة حالة فى عمان: الأردن [Added title page title]

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Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Mechanical Power Engineering Summary: The study identifies a lack of confidence in state and market that hamper the fast uptake of Top-down energy efficient measures. Against that background a new marketing approach is presented that is based on the finding that environment related behavior change initiatives are most effective when they are implemented at the religious community level, especially in combination with the environmental teachings of Islam. This study is the first that concentrates on Eco-Islam induced marketing activities in the field of energy conservation as well as EE in particular and shows the potential for its application in the Jordanian energy transition

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Thesis	قاعة الرسائل الجامعية - الدور الاول	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.13.11.M.Sc.2015.Ph.E (Browse shelf(Opens below))		Not for loan	01010110073172000
CD - Rom	مخـــزن الرســائل الجـــامعية - البدروم	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.13.11.M.Sc.2015.Ph.E (Browse shelf(Opens below))	73172.CD	Not for loan	01020110073172000

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Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Mechanical Power Engineering

The study identifies a lack of confidence in state and market that hamper the fast uptake of Top-down energy efficient measures. Against that background a new marketing approach is presented that is based on the finding that environment related behavior change initiatives are most effective when they are implemented at the religious community level, especially in combination with the environmental teachings of Islam. This study is the first that concentrates on Eco-Islam induced marketing activities in the field of energy conservation as well as EE in particular and shows the potential for its application in the Jordanian energy transition

Issued also as CD

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