Architisement the role of architecture in the advertising industry / Salah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed

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Salah Eldin Ahmed Salah Derbala

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Material type: Text

TextLanguage: English Publication details: Cairo : Salah Eldin Ahmed Salah Derbala , 2017Description: 177 P. : charts , photographs ; 30cmOther title:

العمارة و الإعلان دور العمارة في صناعة الإعلان [Added title page title]

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Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Summary: The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Thesis	قاعة الرسائل الجامعية - الدور الاول	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.13.02.M.Sc.2017.Sa.A (Browse shelf(Opens below))		Not for loan		01010110075135000
CD - Rom	مخـــزن الرســائل الجـــامعية - البدروم	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.13.02.M.Sc.2017.Sa.A (Browse shelf(Opens below))	75135.CD	Not for loan		01020110075135000

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Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering

The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.

Issued also as CD

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