Non-governmental organizations (NGO's) role in developing Women through social media in Nairobi-Kenya : A field study in social anthropology / Maie Mohamed Essam Mohamed Shawky ; Supervised Saad Baraka , Salwa Darwish , Iman Elbastawisi

Thesis (Ph.D.) - Cairo University - Faculty of African Postgraduate Studies - Department of Anthropology

Development of women has emerged as a significant issue in recent times to facilitate sustainable development by boosting the economic, social and political status of women in Nairobi, Kenya. This dissertation seeks to identify the role of non-governmental organizations (NGOs{u2019}) both on the national and international level in the development of women{u2019}s socioeconomic status through utilizing social media platforms in Nairobi, Kenya. The study uses a questionnaire form, focus group discussions, key informant interviews, and case studies to identify the role, programs, achievements and challenges of NGOs in enhancing women{u2019}s socioeconomic life. The study firstly focuses on NGOs{u2019} efforts in easing the sociocultural stigmas facing women{u2019}s development such as female genital mutilation (FGM), early marriage, sexual and gender-based violence (SGBV) and spread of HIV/AIDS epidemic through their diversified programs, advocacy, and media campaigns. Secondly, the study emphasizes on how NGOs{u2019} utilize social media platforms to firstly, promote their activates and programs. Secondly, the study highlights how NGOs develop informative messages as a tool in raising awareness on women{u2019}s topics aiming to change the mindset and behavior of the society in general, and women in particular

Issued also as CD