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The impact of media multitasking on news comprehension and recall / Mennat Allah Abdelhamid Salem ; Supervised Said Elsayed

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Mennat Allah Abdelhamid Salem , 2019Description: 168 Leaves ; 30cmSubject(s): Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Mass Communication - Department of Radio and Television Summary: This experimental design was set out to explore the impact of media multitasking on news comprehension and recall. 68 college students were assigned to one of two experimental conditions (experimental and control). Participants in the experimental were required to simultaneously watch news reports and summarize relevant news stories. Post exposure participants in both groups went through a free recall test. In line with existing literature, media multitasking was a cognitively taxing phenomenon that casted adverse impacts over human cognition and executive functions leading to decrements in recall. Findings are interpreted in light of both multiple resource theory and threases cognition theory
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Item type Current library Home library Call number Copy number Status Date due Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.15.01.Ph.D.2019.Me.I (Browse shelf(Opens below)) Not for loan 01010110079697000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.15.01.Ph.D.2019.Me.I (Browse shelf(Opens below)) 79697.CD Not for loan 01020110079697000

Thesis (Ph.D.) - Cairo University - Faculty of Mass Communication - Department of Radio and Television

This experimental design was set out to explore the impact of media multitasking on news comprehension and recall. 68 college students were assigned to one of two experimental conditions (experimental and control). Participants in the experimental were required to simultaneously watch news reports and summarize relevant news stories. Post exposure participants in both groups went through a free recall test. In line with existing literature, media multitasking was a cognitively taxing phenomenon that casted adverse impacts over human cognition and executive functions leading to decrements in recall. Findings are interpreted in light of both multiple resource theory and threases cognition theory

Issued also as CD

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