Perreault, William D. <br/><br/>
Essentials of marketing :  a global managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - Boston :  Irwin/McGraw-Hill,  c2000. 
 - xxvii, 592, 27, 10 p. :  ill. (some col.) ;  28 cm. +  1 computer laser optical disc (4 3/4 in.). 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0071179089 (international ed.) 0072894822 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2000