TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global managerial approach 
SN  - 0071179089 (international ed.)
AV  - HF5415 .M378 2000
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes indexes
ER  -