TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 0324068611 (acidfree paper)
AV  - HF5415 .L2624 2002
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Include bibliographical references and indexes
ER  -