Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2003. 
 - xvii, 893 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130996114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / K68 2003