Albaum, Gerald S.

International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - Harlow, England ; New York. : Financial Times/Prentice Hall, 2002. - xvi, 673 p. : ill. (some col.) ; 25 cm.

Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.

Includes bibliographical references and index.

0273655213 (pbk.)


Export marketing--Management.

HF1416 / .I617 2002