Marketing/planning library and information services /
Darlene E. Weingand.
- 2nd ed.
- Englewood, Colo. : Libraries Unlimited, 1999.
- xvii, 187 p. : ill. ; 25 cm.
Includes bibliographical references (p. 169-173) and index.
1563086123 (cloth)
99031433
Advertising--Information services. Advertising--Libraries. Information services--Marketing. Information services--Planning. Information services--Public relations. Libraries--Marketing. Libraries--Public relations. Library planning.