Zaltman, Gerald. <br/><br/>
Dans la tete du client  / 
Gerald Zaltman;Traduit de Langlais par Michel Edery. 
 - Paris:  Nouveaux Horizons;  c2004. 
 - 381 p. :  ill. ;  25 cm. 
<br/><br/> American Window 
<br/><br/>Includes bibliographical references (p. 349-365) and index. 
<br/><br/><br/>Translation of : How customers think : essential insights into the mind of the market / Gerald Zaltman. 
<br/><br/><label>ISBN: </label>2708131036 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects.<br/>Consumers--Psychology.<br/>Creative thinking.<br/>Marketing--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .Z35 2004