TY  - BOOK
AU  - Zaltman,Gerald
AU  - Edery,Michel .
TI  - Dans la tete du client
SN  - 2708131036 (alk. paper)
AV  - HF5415.32 .Z35 2004
PY  - 2004///
CY  - Paris
PB  - Nouveaux Horizons
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Creative thinking
KW  - Marketing
N1  - American Window; Includes bibliographical references (p. 349-365) and index
ER  -