Kim, W. Chan. <br/><br/>
strategie  ocean  Blue / 
W. Chan Kim, Renee Mauborgne;Traduit de Langlais par Larry Cohen 
 - Paris:  Nouveaux Horizons;  c2005. 
 - ix, 272 p. :  ill. ;  25 cm. 
<br/><br/> American Window 
<br/><br/>Includes bibliographical references (p. [223]-229) and index. 
<br/><br/>Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. 
<br/><br/><br/>Translation of :Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. 
<br/><br/><label>ISBN: </label>782744061820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K53 2005