TY  - BOOK
AU  - Boyd,Harper W.
AU  - Stasch,Stanley F.
AU  - Westfall,Ralph L.
TI  - Marketing research: text and cases 
SN  - 0256025304
AV  - HF5415.2 .B65 1981
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -