Otteson, Schuyler Franklin,  1917- <br/><br/>
Marketing:  the firm's viewpoint 
[by] Schuyler F. Otteson, William G. Panchar [and] James M. Patterson. 
 - New York,  Macmillan  [1964] 
 - xiii, 718 p.  illus.  25 cm. 
 - The Macmillan marketing series .
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .O83 1964